Writing a Press Release
We recently read an article on press releases by Judith Welsh. This essay gave ten reasons for sending out a press release. In relationship to my topic of wildlife conservation. There with three situations that definitely stood out. When considering my topic, I thought that it would be best to address the public with a fun interactive display in a natural history museum, a zoo, or a science center. This would make for a very interesting risk communication outlet. It would then be mostly doing three things for reasons I would send out a press release:
1. To inform the public- this would address not only my main audience but the general public as well about my risk communication efforts.
2. To attract an audience- this would hopefully bring attention to the risk communication effort I am putting forth and would make families, children, and schools interested in attending the exhibit.
3. To educate a specific group- hopefully the press release would make those people who would want to attend such an exhibit of risk communication aware of what is going on in hopes of bringing them to the risk communication piece and further educating them on the subject of risk communication.
While there are other reasons in my risk communication topic that would cause me to need to send a press release, these three seem the most relevant.
